Hello Fergus! » Articles

Do You Want Your Website To Be Found In The Search Engines?

nardo — Mon, 10 May 2010 16:18:24 +0000

There are only 10 websites that fit on the first page of Google. If we are talking about normal search results, that is. So for most site owners it will be pretty important to be seen on the first page(s) of Google. As mentioned before, top spots are available in limited quantities, so what can Continue reading →

Is Your Website Converting Into Sales? (2)

nardo — Thu, 15 Apr 2010 16:16:05 +0000

The title of last month’s column was “Is Your Website Converting Into Sales?” as well. Based on that heading you may have assumed that the article was about website statistics or analytics. It was not, but maybe I should still talk about it now. Because in order to answer the question [whether your website is Continue reading →

Is Your Website Converting Into Sales?

nardo — Wed, 10 Mar 2010 16:13:19 +0000

More and more small businesses are getting a website, even the ones that primarily focus on a local market like Centre Wellington. But that does not mean that sales automatically go up. I say this a lot: “A website is not a magic bullet.” And something else that I say a often: “Your website has Continue reading →

Don’t Be Penny-wise Pound-Foolish

nardo — Thu, 18 Feb 2010 16:04:59 +0000

Why do you have a website? Because you want to make more money, right? You want a positive return on your investment. So don’t make mistakes that may save you a little bit of money, but cost you incredible income potential. Do I you want an example? This month I met a business owner who Continue reading →

Do Your Website Visitors “Get It” In 10 Seconds Or Less?

nardo — Thu, 14 Jan 2010 15:59:30 +0000

Internet users are notoriously impatient. With the whole world just a few clicks away people expect to find what they’re looking for fast, or they will just try the next site. The fact that reading on a computer screen is much slower and more tiring for the eyes don’t help either.”Will I stay or will Continue reading →

Tips To Make Your Website Redesign Work

nardo — Sat, 12 Dec 2009 15:57:09 +0000

You have decided to completely overhaul your existing website. Well done! I applaud your courage and dedication, as revamping your main online marketing tool isn’t exactly a walk in the park. And there are certainly risks involved, of taking one step forward and then two steps back. Like all major undertakings, you need a plan Continue reading →

Registering Your Own Domain Name

nardo — Wed, 11 Nov 2009 15:55:08 +0000

Every professional website needs a domain name. Do you have one already? Or is your website still something like www.freehostingservice.com/mycompany? If so, then it’s about time you moved up the online property ladder and buy a domain name. Buying a domain name is a breeze nowadays, although you should always be looking out for scam Continue reading →

Update On Chamber Forum

nardo — Wed, 14 Oct 2009 15:52:27 +0000

Have you visited the Chamber’s online forum yet? If you don’t know exactly what a “forum” is exactly you should take a look at forum.cwchamber.ca. Let me walk you through the Chamber forum: On the first page you will see the first Discussion: “Chamber communications”; a Discussion is basically a category. Currently there are two Continue reading →

Website Traffic: Choose Quality Over Quantity

nardo — Sat, 12 Sep 2009 15:48:48 +0000

Many website owners are complaining that their website does not receive enough visitors. Maybe rightly so – I can see how 50 visitors a month is not something to cheer about. That is, with average conversion rates… But what would happen if you had extraordinary conversion rates? Then maybe those 50 visitors a month would Continue reading →

What’s On Your Thank You Page?

nardo — Mon, 10 Aug 2009 15:41:25 +0000

One of the ways to increase the conversion rate of your website is to improve your Thank You page. Did too many questions pop up while reading that sentence? Allow me to explain. First: “increase your conversion rate”. Your website has an ultimate goal, right? You want people to go to a certain place – Continue reading →