Content MisManagement Systems

[Published in The Business Eye, July 2006 - Centre Wellington Chamber of Commerce]

The web is constantly evolving. And so are the needs and expectations of site owners. Only a decade ago, website development was just for the happy few who knew how to program HTML. Nowadays anyone can learn how to build their own website.

For those who do not want to learn how to program, but still want the ability to change the content of their websites themselves, more and more options for Content Management Systems (CMS) exist. But, beware! As Dutch soccer phenomenon Johan Cruyff said: "Every pro has its con." Cutting the web designer out of the process also means loosing his or her expert advice on what (not) to do.

So, asking a web designer or Internet consultant for a quick scan every 3-12 months (depending on how many updates you make on the site) can help you prevent costly mistakes that may hurt your search engine visibility, or the user experience that visitors have on your website.

Content Management Systems are only as good as the people using them, otherwise they can very easily turn into Content MisManagement Systems.

For more information: contact your webmaster, or email Nardo Kuitert at nardo@u-cwebs.com.

Nardo Kuitert is an Internet Consultant with Fergus Website Development and Optimization firm U-C WEBS (www.u-cwebs.com). U-C WEBS also offers Internet advertising opportunities on www.ferguspages.com.

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