Using your email address as a marketing tool

[Published in The Business Eye, April 2006 - Centre Wellington Chamber of Commerce]

Many small businesses have small budgets, but that should not keep you from promoting your company on the web. Even on a budget you can do a lot. Here is a very basic and easy tip to get your website more exposure.

Your email address: many businesses forget this all-important promotional opportunity. If people do not know your website, they may try looking at your email address. Mine is nardo@u-cwebs.com, and people may guess my website is www.u-cwebs.com. And they are right. What a missed opportunity if I would have used nardo@sympatico.ca or even worse: nardo@hotmail.com! (Don't need to try them - they don't work ;o)

Simple enough suggestion, right? But you will be surprised as to how many business cards mention an email address ending with rogers.com, wightman.ca, execulink.com… Take a look at the business cards you will receive at your next Business After Hours or Breakfast meeting, and you will know what I mean.

Of course you should not only use this email address on business cards, but also on your letterhead and in print ads, brochures, invitations and all other tools that you use to promote your business.

Nardo Kuitert is an Internet Consultant with Fergus Website Development and Optimization firm U-C WEBS (www.u-cwebs.com). U-C WEBS also offers Internet advertising opportunities on www.ferguspages.com.

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You can visit U-C WEBS at www.u-cwebs.com (or www.ucwebs.com)[link opens in a new window].